It is a community center supporting local business with free co-working spaces, a financial hub where customers can easily drop by for a range of banking services, and a phygital hotspot showcasing the newest tech innovations.
The digital is infused in this environment thanks to the the Innovation Wall – a 30 meter long transparent LED wall – which provides a canvas for the success stories of local entrepreneurs, current events and the local community.
beyond.io designed and produced a system to visualise this diverse content on a unique medium. These visuals are generated in real time, resulting in a unique, ever-changing impression fed by live data from the Belgian economic climate, the local streetmap and what actually happens in the physical environment of the Flagship store. Our systematic approach and flexible CMS allows for easy rollout in the upcoming Flagship stores.